Fri Jul 18 09:50:00 UTC 2025: ## Fox Sports Eyes Barstool’s Dave Portnoy to Boost “Big Noon” & Fill FS1 Airtime
**New York, NY** – Fox Sports is reportedly on the verge of a major deal with Barstool Sports founder Dave Portnoy, signaling a renewed investment in its “Big Noon” college football strategy. According to sources familiar with the situation, the agreement would see Portnoy join the network’s “Big Noon Kickoff” pregame show, aiming to inject fresh energy and appeal to the coveted 18-to-34 demographic.
The move comes as Fox Sports looks to bolster its college football programming in the face of growing competition, particularly from ESPN’s “College GameDay” and the presence of Pat McAfee. Portnoy, a University of Michigan alum and frequent guest on Fox News and Fox Business Network, is expected to contribute his signature outspoken style and connect with a younger audience.
Beyond his on-air presence, the deal is anticipated to include Barstool Sports content being featured on FS1. This would help fill airtime vacated by the recent cancellation of shows like “Breakfast Ball,” “The Facility,” and “Speak,” as reported by The Athletic. Specific details regarding which Barstool personalities will be involved or whether existing franchises like “Pardon My Take” will be featured remain unclear.
The addition of Barstool content suggests a licensing agreement is likely, allowing Fox Sports to tap into Barstool’s established brand and audience. The strategy aims to leverage Barstool’s popularity within the desired demographic to enhance FS1’s appeal and viewership.
While a Fox Sports spokesperson declined to comment on the potential deal, industry insiders suggest an official announcement could be imminent. The agreement would solidify Fox Sports’ commitment to “Big Noon” and represent a significant gamble on the power of Barstool Sports to attract a new generation of sports fans.
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