Fri Jul 18 04:30:00 UTC 2025: Here’s a summary of the provided text and a rewrite as a news article:

**Summary:**

Airtel, a major telecom provider in India, has partnered with Perplexity, an AI-powered search engine, to offer its 360 million customers a free one-year subscription to Perplexity Pro. This subscription provides access to advanced AI models, enhanced search capabilities, and other premium features, typically priced at ₹17,000 per year. The move aims to empower Airtel users with a powerful and accessible AI tool for information gathering and knowledge acquisition.

**News Article:**

**Airtel Partners with Perplexity to Offer Free AI-Powered Search to 360 Million Customers**

**New Delhi, July 17, 2025** – In a landmark move set to revolutionize information access for millions, Bharti Airtel today announced a partnership with Perplexity, an AI-powered search and answer engine, to provide its entire customer base with a free one-year subscription to Perplexity Pro. This offer extends to all 360 million Airtel users across mobile, Wi-Fi, and DTH services.

Perplexity Pro offers users advanced search capabilities, access to cutting-edge AI models such as GPT 4.1 and Claude, image generation, file upload and analysis, and more. The Pro version also grants access to Perplexity Labs, a feature enabling users to bring their ideas to life. The subscription is typically priced at ₹17,000 annually.

“We’re thrilled to announce this game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers,” said Gopal Vittal, Vice Chairman & Managing Director, Bharti Airtel. “This collaboration will bring a powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost. This first of its kind Gen-AI partnership in India is focused on helping our customers navigate the emerging trends in the digital world with confidence and ease.”

Aravind Srinivas, Co-founder and CEO of Perplexity, echoed Vittal’s sentiment, stating, “This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India—whether a student, working professional, or managing a household. With Perplexity Pro, users get a smarter, easier way to find information, learn, and get more done.”

Airtel users can claim their free Perplexity Pro subscription through the Airtel Thanks App. This partnership underscores Airtel’s commitment to providing its customers with innovative and valuable services in the rapidly evolving digital landscape.

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