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**FOR IMMEDIATE RELEASE**

**Sony Unveils RX1R III: A High-End Compact Camera Redefining Street Photography**

**[City, State] – [Date]** – Sony has surprised the photography community with the announcement of the RX1R III, a premium fixed-lens, full-frame compact camera designed for discerning photographers. Nearly a decade after the RX1R II, the new model boasts a 61-megapixel Exmor R sensor and Sony’s latest image processing technology, promising exceptional image quality with low noise and high dynamic range.

The RX1R III is significantly smaller and lighter than its competitors like the Leica Q3 and Fujifilm GFX100RF. The compact design makes it ideal for street photographers and serious amateurs looking for a high-performance camera that can be easily carried around. The camera features a fixed Zeiss Sonnar T 35mm f2 lens, optimized for sharpness and color rendering, along with a macro ring for close-up shots (20cm).

New features include a “Step Crop Shooting” function, allowing users to emulate 35mm, 50mm and 70mm focal lengths by cropping the sensor, similar to the Fujifilm GFX100RF. The camera offers up to 15 stops of dynamic range, anti-reflection coating, and no optical low-pass filter, enhancing image clarity. However, it’s not designed for speed, offering a modest 5fps shooting speed.

While the electronic viewfinder is middling (2.36 million dots, 0.7x magnification), the rear display offers a decent 2.4 million dots of resolution. Unlike its predecessor, the rear display is fixed to save weight and size. The RX1R III lacks in-body image stabilization, relying on electronic shake reduction.

Powered by Sony’s Bionz XR and AI processors, the camera boasts highly accurate subject tracking, including body, head, and eye detection, even when faces are obscured. It uses 693 phase-detection AF points, covering approximately 78 percent of the image, similar to the Sony A7R V.

Video capabilities include 4K 30fps with 10-bit 4:2:2 color sampling, and 1080p video up to 120fps. While it lacks a dedicated log mode, it features S-Cinetone, offering a log-like profile. Additional features include a single SDXC UHS II slot, a microphone input, a microHDMI port, and a USB-C input.

The RX1R III will be available for pre-order soon at a price of $5,100, with shipping scheduled to begin on July 31st. Sony is also offering a range of (expensive) accessories, including a thumb grip ($300), body case ($250), and lens hood ($200).

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