Wed Jul 16 08:10:00 UTC 2025: **Summary:**

KFC is launching a “Kentucky Fried Comeback” campaign to regain market share in the fried chicken industry. The campaign includes a “Free Bucket on Us” promotion for KFC Rewards members who spend $15 or more, menu additions like fried pickles, the return of $7 Fill Up meals, and a renewed focus on Colonel Sanders in advertising. This effort follows a decrease in U.S. same-store sales for KFC in the first quarter of 2025. KFC aims to improve customer satisfaction and reclaim its position in the competitive fast-food market, facing competition from chains like Chick-fil-A and Popeyes.

**News Article:**

**KFC Launches “Kentucky Fried Comeback” with Free Chicken and Menu Innovation**

**NEW YORK, NY** – KFC is betting big on a comeback, launching a new campaign called “Kentucky Fried Comeback” aimed at reigniting customer passion for the brand and reclaiming market share. The Yum! Brands-owned chain unveiled a limited-time “Free Bucket on Us” promotion, offering a free bucket of fried chicken to KFC Rewards members who purchase $15 worth of food through the KFC website or app.

“We’re well aware of the latest fried chicken rankings, and I’m fired up to launch a bold Kentucky Fried Comeback and remind America exactly who we are,” said KFC executive Catherine Tan-Gillespie. “By listening to our customers and addressing feedback, we’ll reclaim our rightful place in the fried chicken game we started.”

The comeback strategy also includes a renewed focus on Colonel Sanders, with the iconic founder taking center stage in advertising and signage. Additionally, KFC is introducing new menu items like fried pickles and bringing back its popular $7 Fill Up meals.

This push comes after KFC reported a 1% decrease in U.S. same-store sales in the first quarter of 2025. The chain faces stiff competition from other chicken-focused restaurants like Chick-fil-A, which currently leads in customer satisfaction, and Popeyes.

“The Colonel would not be happy about our market share, and we’re serious about reminding America exactly who we are: the game changer with a relentless pursuit of the best fried chicken,” added Tan-Gillespie.

Yum! Brands, which also owns Taco Bell and Pizza Hut, currently has a market capitalization of $41.05 billion.

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