Tue Jul 15 04:40:00 UTC 2025: **FOR IMMEDIATE RELEASE**

**’Expect the Unexpected’: Big Brother Celebrates 25 Years with Twists, Turns, and a Hotel Mystère**

LOS ANGELES, CA – The iconic reality TV competition, *Big Brother*, is gearing up for its 27th season on CBS, promising its biggest and most unpredictable season yet. Premiering Thursday, July 10th at 7 p.m. ET with a 90-minute episode, hosted by Julie Chen Moonves the milestone season is set to honor the show’s 25-year legacy.

This season, 16 new houseguests will enter the “Hotel Mystère,” a transformed *Big Brother* house brimming with cryptic decor and a host of twists designed to test their social and strategic skills. Expect surprises from the premiere, including a masked visitor and a secret accomplice.

“We’re celebrating 25 years of Big Brother with the biggest season yet,” said Chen Moonves in a preview video.

Adding to the intrigue, a “polarizing personality” will enter as a mystery houseguest, with fans already speculating about their identity based on a silhouette released by the show’s official Instagram.

The classic *Big Brother* formula remains: over 110 cameras and microphones will capture the houseguests’ every move as they navigate alliances, betrayals, and challenges in pursuit of the $750,000 grand prize.

The show will air Sundays, Wednesdays, and Thursdays on CBS, and all episodes will be available to stream on PlutoTV and Paramount+. Live feeds, offering 24/7 access to the houseguests’ antics, will also be available on Paramount+.

The Hotel Mystère features bunk beds, lounges, and a venom bar (thankfully, no actual venom required, as the houseguests will bring their own).

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