Tue Jul 15 07:10:00 UTC 2025: **FOR IMMEDIATE RELEASE**

**International Study Reveals the Universal Formula for Coolness**

**[City, Date]** – What makes someone “cool”? Is it innate, learned, or simply in the eye of the beholder? A new study, led by researchers from Chile and the United States, suggests that coolness, while subjective, shares universal attributes across cultures.

The research, published in [Journal Name – likely not mentioned in the provided text], surveyed 6,000 participants across 13 nations to identify the defining characteristics of “cool” individuals. Participants were asked to describe the personalities and values of people they considered cool, uncool, good, and not-good.

The results revealed that cool people are consistently perceived as extroverted, outgoing, hedonistic, powerful, adventurous, open, and in control of their own lives. These traits were more strongly associated with coolness than goodness, with good people perceived as more conforming, secure, warm, agreeable, conscientious, and calm.

Intriguingly, the study found that these six attributes defined coolness across all 13 nations, despite their diverse cultures and languages. The researchers theorize that coolness may serve an adaptive function, perhaps encouraging cultural innovation.

“Coolness seems to transcend cultural boundaries,” says Todd Pezzuti, one of the study’s lead authors. “It’s a universal language that might play a role in driving societal change and innovation.”

The study also suggests that while trends come and go, “cool” remains a constant, implying that it serves a deeper purpose than fleeting fads.

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