Tue Jul 08 09:20:00 UTC 2025: Okay, here’s a news article summarizing the provided text:

**PVR Inox Bets on Experience, Expansion to Win Over Entertainment Consumers**

**New Delhi:** PVR Inox is doubling down on enhancing the moviegoing experience and expanding its reach to capture a larger share of consumer attention in a crowded entertainment market. Sanjeev Bijli, a key figure at the company, emphasizes a strategy focused on experience-led engagement and significant regional expansion.

The cinema chain plans to add 100 new screens in the financial year 2026, with a strong focus on South India, where 40% of the new screens will be located. To support this growth and upgrade existing properties, PVR Inox is committing an investment of Rs 300 crore.

The company’s strategy hinges on providing a high-quality cinematic experience, coupled with robust marketing efforts, to drive increased footfalls. PVR Inox believes that by focusing on these key areas, it can successfully compete for consumers’ leisure time amidst an ever-expanding range of entertainment options.

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