Tue Jul 08 01:30:00 UTC 2025: ## Auburn Traditions: “Swag Surfin’,” Hey Day Market, and Tipoff at Toomer’s Return

**Auburn, AL** – Auburn University is known for its vibrant traditions and strong sense of community. From the iconic “Swag Surfin'” during football games to the diverse culinary scene at Hey Day Market and the return of Tipoff at Toomer’s, the Auburn spirit is alive and well.

“Swag Surfin’,” the tradition of swaying and “surfing” to the 2009 hit hip-hop song by F.L.Y., has become an integral part of Auburn’s campus culture. At home football games, especially in the fourth quarter, the student section ignites Jordan-Hare Stadium as an orange and blue sea of fans. The tradition has spread beyond the stadium, fostering community at student events, club sports games, and pep rallies. As one Auburn Family member states, “Here at Auburn, we Swag Surf and we love it!”

Beyond the stadium, Auburn students flock to Hey Day Market, a multi-concept food hall located at the corner of Thach Avenue and South College Street. With nine unique dining options, catering to a range of palates, the market offers something for everyone. In addition to the diverse food options, Hey Day Market provides a unique dining experience with rustic indoor seating, outdoor mini-golf, and large screens for sports viewing.

Another beloved Auburn tradition made its highly anticipated return in 2023: Tipoff at Toomer’s. The event, which marks the start of men’s and women’s basketball season, drew hundreds of fans to Toomer’s Corner. Transformed into a concert stage and basketball court, the event featured appearances from coaches and players, dunking contests, and a live performance by country music artist Cole Swindell.

These Auburn traditions, from “Swag Surfin'” to Tipoff at Toomer’s, demonstrate the strong sense of community and spirit that define the Auburn experience.

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