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**Apple’s Blockbuster Hit “F1” Masks Underlying AI Concerns**
**Cupertino, CA** – Apple is riding high on the success of its first blockbuster movie, “F1,” which debuted to over $155 million, showcasing the power of its services business and marketing prowess. The film’s success is a testament to Apple’s long-term investment strategy and ability to attract top talent, exemplified by CEO Tim Cook’s promotional appearances with Brad Pitt and Lewis Hamilton.
However, beneath the celebratory surface, Wall Street is expressing growing concerns about Apple’s progress in artificial intelligence. While Apple previewed some AI features at its annual Worldwide Developers Conference (WWDC) last month, the announcements were met with muted enthusiasm. Investors and analysts are particularly worried about the delayed and underwhelming development of Siri, Apple’s voice assistant, which lags behind competitors like ChatGPT, Claude, and Gemini in sophistication.
The current Siri is not the AI assistant consumer hope for, such as sophisticated Siri that can converse fluidly and get stuff done, like making a restaurant reservation.
Some analysts suggest Apple has a few years before its AI shortcomings impact device sales, but others warn that Android is rapidly advancing in AI integration. Rumors that Apple is considering licensing AI technology from Anthropic or OpenAI, rather than relying solely on its own models, have further fueled speculation that the company is struggling to compete in the rapidly evolving AI landscape. While the report resulted in Apple’s share price increasing on the stock market, relying on external technology would be an admission that Apple Foundation Models aren’t good enough.
In contrast to other tech giants like Meta, Google, Microsoft, and Amazon, Apple has been noticeably quiet regarding major AI-related hires. The success of “F1” highlights Apple’s ability to execute long-term plans in its services business, and investors are hoping the company will apply a similar strategy to address its AI challenges. Whether Apple will invest heavily in AI talent or rely on external partnerships remains to be seen, but the pressure is mounting for the tech giant to demonstrate its commitment to staying competitive in the AI race.
First Piper 