Fri Jul 04 11:53:51 UTC 2025: Okay, here’s a news article summarizing the text:
**Headline: “Weigh Lit Fest” Ignites Reading Passion in Coimbatore with Unique Book Fair**
**Coimbatore, July 4, 2025** – A unique book fair, “Kathai Karnival,” is underway at Prozone Mall, offering bibliophiles a chance to acquire books based on weight rather than individual price. The event, running until July 6th, aims to promote reading among children and foster a love for literature through interactive experiences.
Organized by Prozone Mall, the fair boasts thousands of books across genres, including classics, children’s books, and fiction. Beyond purchasing opportunities, the event features live storytelling sessions, creativity workshops, and meet-and-greets with beloved storybook characters.
“This is a celebration of reading in its most joyful form,” stated S Bringston Nathan, Head of Marketing at Prozone Mall. “We want children to fall in love with stories – not just on the page, but through performance, play, and imagination.”
A key attraction is the “Weigh Lit Fest” concept, where attendees can buy books at ₹549 per kilogram or ₹1300 for three kilograms, making books more accessible to all. Organizers hope the event will encourage children to step away from digital devices and engage with physical books.
This year, over 2,000 students have already enrolled in Kathai Karnival’s events. The fair features a wide selection of books organized by genre, inviting a bit of surprise while browsing.
Visitors can find everything from non-fiction and reference books to picture books in English and Tamil. Nathan emphasized the festive atmosphere, describing the event as “a space where stories are not only read but also heard, shared, and experienced.”
The book fair is open to the public with free entry at the Main Atrium of Prozone Mall.
First Piper 