Tue Jul 01 14:24:01 UTC 2025: Okay, here’s a news article summarizing the provided text:
**Headline: Eluru District Declared Illicit Liquor-Free After Four-Month Campaign**
**Eluru, India – July 1, 2025** – Eluru district has officially been declared free of illicit liquor production and sales following a successful four-month campaign targeting 140 identified villages. District Collector K. Vetri Selvi announced the achievement and unveiled awareness posters at the Collectorate on Tuesday.
The initiative, spearheaded by the Eluru Prohibition and Excise Department in collaboration with police, revenue, and other departments, involved extensive awareness campaigns, strict enforcement actions, and the provision of alternative employment opportunities for former brewers. Collector Selvi emphasized that the success hinged on targeting both producers and consumers of illicit liquor.
While celebrating the accomplishment, Selvi cautioned that continuous monitoring is essential to maintain the district’s status. She warned that any resurgence of illicit liquor manufacturing or sales would be met with strict legal action. Officials have been directed to intensify raids and raise public awareness, particularly by promoting the toll-free number 14405, where citizens can report illegal activity.
As part of the eradication efforts, ₹31.40 lakhs in loans have been disbursed to 40 eligible beneficiaries under an alternative livelihood program. Monthly review meetings will be conducted to monitor the effectiveness of these rehabilitation programs.
The announcement was attended by key officials, including Deputy Commissioner of Prohibition and Excise B. Srilatha, Assistant Commissioner of Prohibition, Excise and Enforcement K.V.S. Prabhukumar, and Eluru DSP D. Shravan Kumar. The success represents a significant step forward in combating the illicit liquor trade and promoting public health and safety in the region.
First Piper 