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**Summary:**

Renowned personality development expert, magician, and mentalist BV Pattabhiram passed away in Hyderabad at the age of 75 due to a heart attack. Pattabhiram was known for his magic shows, motivational speaking, and efforts to promote awareness against superstitions. He also promoted government schemes through his shows and contributed to social causes. He is survived by his wife Jaya, also a personality development expert, and son Prashanth. His funeral will be held on Wednesday at Mahaprasthanam, Jubilee Hills.

**News Article:**

**Eminent Personality Development Expert and Magician BV Pattabhiram Dies at 75**

**Hyderabad, [Date – Today’s Date]** – BV Pattabhiram, a prominent personality development expert, magician, and mentalist, passed away on Monday night in Hyderabad due to a heart attack. He was 75 years old.

Born in East Godavari district as one of fifteen children to Bhavaraju Satyanarayana, Pattabhiram overcame a childhood leg ailment and subsequent feelings of inferiority to become a celebrated figure in Andhra Pradesh and Telangana. He learned magic during his college years in Kakinada from a magician named Ember Rao and honed his skills while working at the Food Corporation of India in Hyderabad.

In the 1970s, Pattabhiram rose to prominence with his captivating magic shows. He famously rode a scooter from Ravindra Bharati to Charminar blindfolded in 1984, a feat that cemented his legacy. He was a strong advocate against superstition and used his skills to raise awareness. He also pioneered the use of hypnotism to treat various ailments.

With the encouragement of then-Chief Minister NT Rama Rao, Pattabhiram integrated his magic shows with government initiatives, including prohibition campaigns and other social programs. He was also known for his philanthropic efforts, including performing shows to raise funds for victims of Godavari River floods.

Pattabhiram also had a presence in the entertainment industry, appearing in several television serials and movies, including Jandhyala’s “Rendu Rellu Aaru.” He garnered a following among film personalities, including Shoban Babu, Akkineni Nageswara Rao, Jayasudha, Jayaprada, and Rajendra Prasad. He was also a regular contributor to various publications, writing personality development articles.

He is survived by his wife, Jaya, also a well-known personality development expert, and his son, Prashanth.

Pattabhiram’s body will be kept at his residence in Khairatabad for public viewing from 9:00 AM on Wednesday. The funeral will be held at 3:00 PM at Mahaprasthanam in Jubilee Hills.

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