Mon Jun 30 05:50:00 UTC 2025: **Summary:**

Residents near Camp Randall Stadium in Madison, WI, are capitalizing on the Morgan Wallen concerts by selling parking spaces on their lawns. The lack of official parking and the atmosphere of the neighborhood make it a lucrative opportunity for homeowners and students alike, who are charging between $80 and $100 per spot. The money is helping them with expenses like rent, beer money, and family activities.

**News Article:**

**Madtown Residents Turn Lawns into Parking Gold Mines for Morgan Wallen Concerts**

**MADISON, Wis. (WMTV) -** As thousands descended on Madison for the Morgan Wallen concerts this weekend, residents living near Camp Randall Stadium found a unique way to cash in on the influx of visitors: turning their front lawns into temporary parking lots. With official parking options limited and often inconvenient, homeowners and students are offering concert-goers a more accessible, albeit pricey, alternative.

“It’s part of the atmosphere, right? It’s part of being in the neighborhood,” said Jamie Kurten, a 15-year resident of the area, who was selling parking spots for $80 each. She noted that the stadium’s presence gives the neighborhood its unique energy. Kurten’s operation is a family affair, with her kids selling water to attendees.

The convenience of the lawn parking is a major selling point. “We drove trying to find the parking most cost-effective and the ‘easy in and out’ is what sold us,” said Alexis Phylactos, who drove from Illinois for the concert.

College student Luke Quakenbush joined in the parking action, selling eight spots at his house for $100 each. He hoped to make as much as $900 over the weekend. “My goal is to make $750 dollars today and hopefully $800 to $900 dollars tomorrow,” Quakenbush explained. The profits are being used to cover expenses like rent and “a little beer money.”

This isn’t the first time residents near Camp Randall have utilized their properties as parking. A tradition normally seen during football season is now extending into the summer months, raising the question: How much are people willing to spend on parking?

Read More