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**Telugu Box Office: Vijay Antony’s ‘Maargan’ Sees Slow Start, Hopes for Strong Run Despite Lack of Promotion**

**Hyderabad – June 28, 2025** – Vijay Antony’s crime thriller ‘Maargan’ hit Telugu screens yesterday, alongside Manchu Vishnu’s ‘Kannappa’. Distributed by Asian Suresh Productions, the film secured a decent number of screens. However, initial morning show attendance was lackluster, but positive word-of-mouth spreading on social media led to improved turnout for the later shows.

Directed by Leo John Paul, ‘Maargan’ delivers a familiar crime thriller narrative with twists and turns, a compelling screenplay, and a touch of the supernatural. Early reviews suggest it’s among Vijay Antony’s strongest performances in recent years, and a welcome return to form for the actor.

Despite the film’s potential, a major concern is the near-absence of promotional activity in the Telugu market. While Vijay Antony has actively promoted the film in Tamil, these efforts were not replicated in Telugu. A pre-release event failed to generate substantial buzz. This lack of visibility contrasts sharply with the promotional efforts surrounding Manchu Vishnu’s ‘Kannappa’, highlighting the importance of marketing, regardless of the film’s origin.

“A basic level of promotion could have significantly boosted ‘Maargan’s’ connection with the Telugu audience,” said film analyst Satya B. “The audience is receptive to above-average films, and ‘Maargan’ fits that bill. Vijay Antony hasn’t had a major hit since ‘Bichagadu,’ and while ‘Bichagadu 2’ was decent, his subsequent releases have been underwhelming.”

Notably, Vijay Antony not only stars in ‘Maargan’ but also composed the film’s music. If the positive buzz continues, the film has a chance of turning a profit for its producers. Whether ‘Maargan’ succeeds in the Telugu market will depend on whether word-of-mouth can overcome the initial lack of promotion.

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