Sat Jun 28 14:43:42 UTC 2025: **News Article:**

**Kerala Startup Mission Launches Programs Supporting Women Entrepreneurs Ahead of Innovation Festival**

**KOCHI – June 28, 2025** – The Kerala Startup Mission (KSUM) is bolstering support for women entrepreneurs with the launch of two specialized programs leading up to the Kerala Innovation Festival (KIF), scheduled for July 25-26 in Kalamassery. The annual KIF serves as a prominent platform, uniting innovators, investors, and key ecosystem players to celebrate and foster entrepreneurship in the region.

The two new initiatives, “MVP Studio” and “WE Pitch to WE Start,” aim to nurture innovative ideas and transform them into viable business models with the help of expert guidance.

MVP Studio is designed for startups focusing on sectors like femtech, social impact, health and wellness, sustainable lifestyles, fashion tech, and edtech. Participants will develop minimum viable products (MVPs) to showcase at a special KIF pavilion, providing them with invaluable customer feedback to refine their offerings.

WE Pitch to WE Start seeks to convert ideas into actionable plans. Experts will evaluate submitted ideas and offer insights into their commercial potential. Top contenders will be granted access to KSUM’s Pre-Incubation Program.

Interested individuals can apply to MVP Studio at https://innovationfestival.in/MVPStudio/ and WE Pitch to WE Start at https://innovationfestival.in/WEPitchtoWEStart/.

**Summary:**

The Kerala Startup Mission has announced two programs for women entrepreneurs ahead of the Kerala Innovation Festival, KIF, in July. The two programs, ‘MVP Studio’ and ‘WE Pitch to WE Start,’ aim to help women entrepreneurs transform their ideas into operational models with expert advice. MVP Studio targets startups in specific areas like femtech and social impact, allowing them to showcase their Minimum Viable Products at the KIF. WE Pitch to WE Start focuses on turning ideas into actionable models, offering expert analysis and access to a pre-incubation program.

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