Thu Jun 26 15:41:35 UTC 2025: **Summary:**

A cancer awareness survey conducted in Kerala, India, by the Association of Medical and Paediatric Oncologists of Kerala (AMPOK) reveals a concerning disconnect between high awareness of cancer risk factors and actual engagement in preventative screening. While a majority of respondents recognized unhealthy lifestyles and substance abuse as contributors to cancer, and were generally aware of cancer symptoms, only a small percentage had undergone cancer screening. Misconceptions about cancer causes and limited knowledge about preventative measures like vaccination and genetic testing were also prevalent. Financial concerns related to treatment were a significant worry. The study emphasizes the need for targeted educational campaigns and improved access to screening and treatment.

**News Article:**

**Kerala Cancer Awareness High, Prevention Lags Behind, Survey Finds**

**Thiruvananthapuram, June 26, 2025** – A recent survey conducted by the Association of Medical and Paediatric Oncologists of Kerala (AMPOK) has revealed a significant gap between cancer awareness and preventative action within the state. The survey, which engaged over 2,400 individuals across Kerala in late 2024, highlighted that while a large percentage of the population recognizes cancer risk factors, screening rates remain alarmingly low.

Findings indicate that approximately 90% of respondents demonstrated awareness of common cancer symptoms and early signs. Similarly, a majority acknowledged the roles of unhealthy lifestyle habits, smoking, and alcohol consumption in increasing cancer risk. However, despite this knowledge, nearly 80% reported never having undergone cancer screening.

“The survey results underscore the importance of developing tailored educational interventions to address misconceptions and promote evidence-based preventive behaviours,” said Aju Mathew, Organising Chairman, AMPOK.

The survey also exposed several misconceptions regarding cancer. Some respondents incorrectly linked mobile phone use and safe pesticide use to the disease. Furthermore, only a minority were aware of the potential of vaccines in preventing certain cancers or the role of genetic testing in early detection. The financial burden of cancer treatment emerged as a major concern for the majority of participants.

AMPOK stressed the need for improved access to affordable and accessible cancer screening and treatment services, alongside widespread dissemination of accurate information through digital platforms. The organization hopes that the survey’s findings will prompt targeted interventions to bridge the gap between awareness and preventative measures, ultimately leading to improved cancer outcomes in Kerala.

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