Tue Jun 24 12:40:00 UTC 2025: ## News Article: Yahoo Brands Seek User Consent for Data Usage

**SAN FRANCISCO, CA** – Yahoo, a cornerstone of the internet’s early days and part of a larger “Yahoo family of brands,” is reminding users of their options regarding data privacy and cookie usage. In a message appearing on its sites and apps, including AOL, Engadget, Rivals, In The Know, and Makers, Yahoo is seeking explicit consent for the collection and use of personal data for additional purposes by both Yahoo and its partners.

The company is presenting users with two key options: “Reject all,” which denies consent for these additional data uses, or “Manage privacy settings,” allowing for customized control over individual preferences.

Yahoo emphasizes that users retain the ability to modify their choices at any time. Links to “Privacy & cookie settings” or a “Privacy dashboard” are prominently displayed across their platforms, providing easy access to adjust preferences.

The company further directs users to its comprehensive privacy policy and cookie policy for detailed information on how their personal data is handled.

This move reflects the increasing importance of data privacy and user control in the digital landscape, as companies face growing pressure to be transparent about their data practices and give users meaningful choices. The message highlights Yahoo’s efforts to comply with evolving privacy regulations and empower its users to manage their online experience.

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