Sat Jun 14 13:20:22 UTC 2025: **Summary:**

The Confederation of Indian Industry (CII), Mysuru Zone, organized a large-scale plastic clean-up drive in Mysuru, India, on World Environment Day 2025. The “Clean Mysuru” initiative focused on the Outer Ring Road (ORR) and other public areas, mobilizing volunteers, students, and NGOs to remove waste and promote environmental awareness. Collected waste will be processed using zero waste methods. The CII also submitted a memorandum to the Mysuru City Corporation (MCC) urging ongoing support for lake maintenance, road upkeep, and improved waste management infrastructure. The initiative aims to position Mysuru as a model for sustainable urban development.

**News Article:**

**Mysuru Tackles Plastic Pollution with Massive Clean-Up Drive**

**MYSURU, INDIA – JUNE 14, 2025** – The Confederation of Indian Industry (CII), Mysuru Zone, spearheaded a major clean-up initiative throughout Mysuru today, coinciding with World Environment Day. The “Clean Mysuru” drive focused on removing plastic waste from the Outer Ring Road (ORR) and other public spaces, aiming to raise environmental awareness and encourage sustainable practices.

The initiative saw strong participation from volunteers, students, academic institutions, and NGOs. Organizers have committed to eco-friendly disposal of the collected waste through zero waste segregation and recycling.

“This drive served as a platform to sensitize the public on the importance of reducing single-use plastics and adopting sustainable practices,” said a CII release.

The CII also submitted a memorandum to the Mysuru City Corporation (MCC), urging continued support for lake maintenance, desilting of stormwater drains, prevention of sewage inflow, and the maintenance of the ORR. They also requested the establishment of better waste collection and segregation infrastructure in industrial areas.

Utsav Agarwal, vice-chairman of CII Mysuru Zone, emphasized the importance of collective responsibility in creating a cleaner, greener Mysuru. MCC Commissioner Shaikh Tanveer Asif and various community members were present at the event, where an oath was administered to end the menace of plastic pollution. The “Clean Mysuru” initiative aims to establish Mysuru as a leading example of sustainable urban development.

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