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**Summary:**

Actress Sydney Sweeney (“Euphoria,” “Anyone But You”) is partnering with Dr. Squatch, a men’s personal care company, to release a limited-edition soap called “Sydney’s Bathwater Bliss.” The soap, which has a “manly” scent, contains a small amount of Sweeney’s actual bath water. The collaboration comes in response to online requests for Sweeney’s bath water following a previous Dr. Squatch ad featuring her. Both Sweeney and Dr. Squatch acknowledge the unusual nature of the product and aim to leverage the attention for positive customer engagement.

**News Article:**

**Sydney Sweeney’s Bathwater Now Ingredient in New Soap**

LOS ANGELES – Actress Sydney Sweeney is taking fan requests to a whole new level with her latest collaboration. The “Euphoria” star has teamed up with men’s personal care brand Dr. Squatch to create “Sydney’s Bathwater Bliss,” a limited-edition soap that includes a “touch” of her actual bath water.

The unusual product was announced on Sweeney’s Instagram, referencing the surprising demand sparked by a previous Dr. Squatch ad featuring the actress. “You kept asking about my bathwater after the @drsquatch ad… so we kept it,” she wrote.

The soap, slated to launch on June 6th, is described by Dr. Squatch as having a “manly” scent profile, incorporating ingredients like sand and pine bark extract alongside the unconventional bathwater element. The company’s Instagram page has been actively promoting the soap, leaning into the slightly provocative nature of the product.

“There’s no playbook for turning Sydney Sweeney’s actual bath water into a bar of soap, but that’s exactly why we did it,” said John Ludeke, Senior Vice President of Global Marketing for Dr. Squatch, in a press release. He added that the company “thrives on ideas that make you laugh.”

Sweeney herself called the bathwater requests “weird in the best way.” Dr. Squatch hopes to channel the considerable attention generated by the product into positive customer engagement. It remains to be seen how quickly the limited-edition soap will sell out, and what other ideas Dr. Squatch comes up with.

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