Sun Jun 01 16:52:45 UTC 2025: Here’s a summary of the text and a rewritten news article:

**Summary:**

The Delhi High Court has issued an interim order protecting the personality and publicity rights of Sadhguru Jaggi Vasudev, the founder of Isha Foundation. The order restricts rogue websites and unknown entities from misusing his image, voice, likeness, and other personality traits, especially through the use of Artificial Intelligence (AI) for commercial gain. The court sees this misuse as a potential “pandemic” on social media that needs to be stopped. The court has ordered the suspension of infringing accounts, takedown of YouTube channels, and disclosure of subscriber information. It has also directed the Department of Telecommunications and the Ministry of Electronics and Information Technology to block or suspend infringing platforms, recognizing the vulnerability of intellectual property rightsholders like Mr. Vasudev to such “hydra-headed” websites.

**News Article:**

**Delhi High Court Shields Sadhguru Jaggi Vasudev From AI-Driven Misuse of Image**

**New Delhi – June 1, 2025** – The Delhi High Court has taken decisive action to safeguard the personality and publicity rights of Sadhguru Jaggi Vasudev, founder of the Isha Foundation, against the growing threat of misuse by rogue websites leveraging Artificial Intelligence. An interim order passed today prohibits the unauthorized use of Sadhguru’s voice, image, likeness, and other distinctive personality traits for commercial purposes.

The court’s ruling comes in response to a suit filed by Mr. Vasudev seeking protection from various websites and unknown entities exploiting his identity, including the use of AI to modify his images and videos. The court emphasized that this objectionable content constitutes a blatant violation of Mr. Vasudev’s personality rights and warned of the potential for such misuse to “spread like a pandemic” across social media platforms.

“If allowed to continue in the manner, it will soon spread like a pandemic with wide, uncontrollable repercussions,” the court stated, highlighting the urgent need for intervention.

The order mandates the immediate suspension of accounts and takedown of YouTube channels that exclusively feature content infringing upon Sadhguru’s personality rights. The court has also directed that basic subscriber information of these infringing channels be disclosed.

Further, the Department of Telecommunications and the Ministry of Electronics and Information Technology have been instructed to issue directives to social media platforms to block or suspend websites and accounts engaged in the unauthorized use of Mr. Vasudev’s identity.

Recognizing the challenges posed by “hydra-headed” websites that can rapidly resurface even after being blocked, the court acknowledged the vulnerability of intellectual property rightsholders to such entities. The court stressed the importance of protecting individuals like Mr. Vasudev from these threats, especially in an era of rapid technological advancements. The court noted that these sites mask their registration details which makes pursuing justice extremely difficult.

This ruling marks a significant step in protecting the rights of public figures in the face of increasingly sophisticated methods of identity misuse and online exploitation.

Read More