Thu May 29 03:37:57 UTC 2025: **Summary:**
Azhar Maqsusi, an activist in Hyderabad, India, has been running the ‘Do Roti’ campaign for the past decade to address hunger among the poor. The campaign encourages people to donate two homemade rotis to those in need, emphasizing direct giving to avoid potential misuse of cash for intoxicants. The initiative, gaining popularity through social media, has expanded beyond Hyderabad and promotes empathy, especially among children.
**News Article:**
**Hyderabad Activist’s ‘Do Roti’ Campaign Celebrates 10 Years of Feeding the Needy**
**HYDERABAD, INDIA – May 29, 2025** – For a decade, Hyderabad-based activist Azhar Maqsusi has been combating hunger with a simple yet powerful idea: the ‘Do Roti’ campaign. The initiative encourages individuals to donate two homemade rotis (Indian flatbread) to those struggling to afford a meal.
Maqsusi launched the campaign to provide an accessible avenue for charitable giving. “People wanted to help but didn’t always have money to spare,” he explained. “The ‘Do Roti’ campaign allows them to contribute in a meaningful way without straining their finances.”
The campaign emphasizes direct giving to those in need, often found at traffic signals or near hospitals. This approach aims to prevent potential misuse of cash for substances like intoxicants or alcohol, an issue Maqsusi has observed.
The 10th anniversary of ‘Do Roti’ has seen an encouraging response, with participation expanding beyond Hyderabad to cities like Karimnagar and Kadapa. Maqsusi leverages social media to spread awareness and inspire others to join the movement.
A key element of the campaign is fostering empathy, particularly among children. Maqsusi encourages parents to involve their children in the process, teaching them the importance of helping those less fortunate. “It’s heartening to see families taking the initiative to help others,” he said, highlighting the impact of even small acts of kindness.
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