Tue May 27 16:40:00 UTC 2025: **FOR IMMEDIATE RELEASE**

**Mahindra’s XEV 9E Electrifies the Market, Challenging Thar Roxx’s Reign**

**Mumbai, India – [Current Date]** – Mahindra & Mahindra, a dominant force in the Indian SUV market, is witnessing a shift in consumer preference as its recently launched XEV 9E electric SUV gains significant traction, potentially eclipsing the popularity of the previously lauded Thar Roxx.

The Thar Roxx, launched in August 2024, quickly became a sensation, boasting an impressive waiting period of up to 18 months at its peak. However, Mahindra’s foray into the electric vehicle segment with the XEV 9E and BE 6 SUVs appears to be resonating strongly with consumers, even converting skeptics into EV enthusiasts.

While sales for all XEV 9E variants are yet to commence, the top-spec “Pack 3” alone has already amassed an impressive 2441 units sold. Experts predict that once the more accessible and affordable lower variants (Pack 1, Pack 2, and Pack 3 Select) become available, sales figures for the XEV 9E will surge, posing a formidable challenge to the Thar Roxx.

The XEV 9E distinguishes itself with a suite of advanced features, enhanced comfort, and significantly more space compared to the Thar Roxx. This futuristic SUV boasts Level 2+ ADAS (Advanced Driver-Assistance Systems), a triple-screen setup, ventilated front seats, and a panoramic sunroof. Furthermore, it boasts a 5-star safety rating from Bharat NCAP, making it one of the safest vehicles on Indian roads.

Powering the XEV 9E are two battery pack options: a 59kWh battery pack (available in the first three variants) producing 228bhp and 380Nm of torque, and a larger 79kWh battery pack (exclusive to the top-spec model) delivering 282bhp and 380Nm of torque. The XEV 9E’s rear-wheel-drive configuration promises a fun driving experience while maintaining overall comfort.

Priced between Rs 23.17 Lakh and Rs 33.28 Lakh (on-road, Mumbai), the Mahindra XEV 9E is strategically positioned to attract a wide range of SUV buyers seeking a blend of performance, technology, and environmental consciousness. It would seem the EV is poised to redefine expectations in the SUV segment and steal the show from its internal combustion counterpart.

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