Tue May 27 14:20:00 UTC 2025: Okay, here’s a news article summarizing the provided text:
**Airtel Launches New Prepaid Plans with Bundled OTT Access, Starting at ₹279**
**New Delhi, India –** Bharti Airtel has announced a range of new prepaid plans designed to cater to the growing demand for over-the-top (OTT) entertainment. Starting at ₹279, these plans offer subscribers access to a diverse selection of over 25 OTT platforms, including popular services like Netflix, JioCinema (formerly JioHotsar), and ZEE5.
The company is also highlighting its ₹598 and ₹1729 plans, which include unlimited 5G data and calling, in addition to the bundled OTT benefits. This move puts Airtel in direct competition with Reliance Jio and Vodafone Idea (Vi), all of whom are vying for customers by offering affordable plans with integrated OTT subscriptions.
Airtel, Jio, and Vi are all offering a range of plans that bundle access to OTT platforms with data and calling benefits. Some of the most affordable plans start as low as ₹95.
Airtel has also launched Special Festive Plans with OTT and Extra Data Benefits.
This aggressive push into bundled services reflects the increasing importance of OTT content for mobile users in India and provides a compelling value proposition for customers seeking both connectivity and entertainment.
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