Mon May 26 05:05:53 UTC 2025: ## Summary:

Zepto CEO Aadit Palicha accuses a rival company’s CFO of orchestrating a smear campaign against Zepto.

## News Article:

**Zepto CEO Accuses Rival CFO of Smear Campaign**

**Mumbai, India -** Aadit Palicha, CEO and Co-founder of quick commerce startup Zepto, has publicly accused a chief financial officer (CFO) at a competing company of running a smear campaign against Zepto in recent days.

While Palicha has not named the rival company or the specific CFO, the allegations suggest a growing tension within the rapidly expanding and competitive quick commerce sector. The claims, made public on [mention platform where claim was made, if known, e.g., social media], allege that the CFO is actively spreading misinformation and damaging Zepto’s reputation.

The motivation behind the alleged smear campaign remains unclear. Industry analysts speculate it could be related to intensifying market share battles, fundraising efforts, or a combination of factors.

Neither Zepto nor the unnamed rival company have issued further statements addressing the accusations. The allegations come at a crucial time for the quick commerce industry, which is facing increasing scrutiny regarding its sustainability and profitability. The situation is likely to further fuel competition and potentially lead to greater public disclosure within the sector.

Read More