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**Summary:**

The Hindu Group’s “Made of Chennai” (MoC) initiative, a 40-day celebration of Chennai’s heritage, has received significant recognition at the International News Media Association (INMA) Global Media Awards. MoC won first place in two categories: Best Brand Awareness and Best Idea to Encourage Reader Engagement. Additionally, the initiative secured second and third place awards for its events, video content, and print campaign. The Hindu Young World also received an award for its efforts in fostering engagement with the next generation of readers. The MoC campaign, a collaboration with various city entities, featured a range of events like food and music festivals, cinema screenings, and photo exhibitions, all aimed at celebrating Chennai’s identity.

**News Article:**

**”Made of Chennai” Campaign Sweeps International Media Awards for The Hindu Group**

CHENNAI, May 23, 2025 – The Hindu Group’s flagship initiative, “Made of Chennai” (MoC), has garnered international acclaim at the prestigious International News Media Association (INMA) Global Media Awards, securing top honors across multiple categories. The campaign, a vibrant 40-day celebration of Chennai’s 385th birthday, won first place in “Best Brand Awareness” and “Best Idea to Encourage Reader Engagement,” sharing a first-place global win alongside VG, Norway.

MoC’s “Moonlight Cinema” also received second place in the “Best Use of an Event to Build a News Brand” category, while its video “Life in a Day in Chennai” secured second place for “Best New Video Product or Feature.” The campaign further earned third place in the “Best Use of Print” category. The Hindu Young World also secured third place for its “Fostering Engagement” initiative, which was recognized for its efforts in building next-generation readership.

The “Made of Chennai” campaign was notable for its immersive blend of music, art, cinema, cuisine, and civic initiatives, creating a shared sense of urban identity. Conducted in collaboration with the Greater Chennai Corporation, Greater Chennai Traffic Police, Tamil Nadu Tourism Development Corporation, Chennai Metro Rail Limited, and the Namma Marina initiative, the campaign featured a diverse range of events, including food and music festivals, park concerts, beachside cinema, and archival photo exhibitions in metro stations.

“Our projects are a reflection of the deep connection we share with the city and its people,” said L.V. Navaneeth, Chief Executive Officer of The Hindu Group. “This recognition underscores The Hindu’s commitment to storytelling, community engagement, and innovation.”

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