Fri May 23 15:20:00 UTC 2025: **Summary:**

David Falk, the founder of FAME and former NBA super agent, spoke at SBJ’s 4se conference, sharing his insights on the sports industry and his experiences representing NBA legends like Michael Jordan. Falk expressed his disapproval of the current NBA’s “empowerment era,” where players publicly demand trades. He advised aspiring sports executives to focus on the future and predicted growth in areas like gambling and streaming. Falk also reflected on his time with Jordan, recalling both successes and challenges, like the gambling scandal. He ended up providing a blunt assessment of Jordan’s upcoming role as an NBA analyst for NBC.

**News Article:**

**David Falk Blasts NBA’s “Empowerment Era,” Predicts Jordan’s Brief Stint as Analyst**

NEW YORK – Legendary NBA agent David Falk didn’t hold back at SBJ’s 4se conference in Manhattan on Tuesday, offering a candid look at his career and the current state of the sports industry. Decked out in Air Jordan 11s, the FAME founder and former representative of Michael Jordan, Allen Iverson, and Patrick Ewing, shared some strong opinions in a no-holds-barred Q&A.

“Absolutely not,” Falk said when asked if he would be an agent today, citing fixed contracts and lower commission fees. He also took aim at what he calls the “NBA empowerment era,” criticizing players for publicly demanding trades. “I made lots of trades, but I would never do it publicly,” Falk stated, arguing that such behavior “demeans the game.”

Falk advised aspiring sports executives to focus on the future, highlighting growth opportunities in gambling and streaming. He also reminisced about his time representing Michael Jordan, including navigating the gambling scandal and providing his honest advice.

When asked about Jordan’s new role as an NBA analyst for NBC Sports, Falk offered a blunt prediction: “I’ll be surprised if he’s on three times.” He attributed this to Jordan’s personal preferences, adding that he hadn’t spoken with his former client about the new gig. Falk reaffirmed Jordan as his GOAT, but took a jab at Lebron James. “If Jordan had cherry-picked what teams he wanted to be on and two other superstars, he would’ve won 15 championships.”

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