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**Summary:**

Regal Cinemas is partnering with IMAX to bring a new IMAX with Laser theater to its Regal Edwards Greenway Grand Palace location in Houston. This is part of a larger agreement for four new IMAX locations across the US. The Greenway Plaza location will feature a 4K laser projection system, an upgrade for enhanced viewing, bringing the total number of Imax theaters to three in Houston area.

**News Article:**

**Regal Cinemas to Add New IMAX Screen to Greenway Plaza Location**

HOUSTON – Moviegoers in Houston will soon have another option for experiencing the immersive world of IMAX. Regal Cinemas and IMAX Corporation have announced an expansion of their partnership, bringing an IMAX with Laser theater to the Regal Edwards Greenway Grand Palace, located at 3839 Weslayan St.

The new theater will feature IMAX with Laser technology, utilizing a state-of-the-art 4K laser projection system. While not a traditional 70mm film projector (only Los Angeles will receive one), the upgrade promises brighter images, deeper contrast, and a more vivid cinematic experience.

“We’re thrilled to be expanding our IMAX footprint in Houston,” said a representative for Regal Cinemas. “The IMAX with Laser system at Greenway Plaza will provide our guests with an unparalleled moviegoing experience.”

The size of the new Greenway Plaza IMAX screen has not yet been disclosed. The new theater will bring the total number of Regal Cinemas IMAX screens in the Houston area to three. Regal currently operates IMAX theaters at Regal Edwards Houston Marq’E and Regal Lone Star in Tomball.

The announcement is part of a larger agreement between Regal and IMAX to bring four new IMAX locations to the U.S. The launch date for the new Greenway Plaza IMAX theater has not yet been announced. Stay tuned to KHOU 11 and the Houston Business Journal for updates.

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