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**Headline: Apple’s Next-Gen CarPlay “Ultra” Rolls Out, Starting with Aston Martin**

**Cupertino, CA –** Apple’s highly anticipated next-generation CarPlay, dubbed “CarPlay Ultra,” is officially launching today, promising a significantly deeper integration of iPhone functionality within vehicles. Aston Martin is the first automaker to offer the new system, with new vehicle orders in the U.S. and Canada gaining access immediately. Existing Aston Martin models equipped with the brand’s next-generation infotainment system will receive a software update in the coming weeks.

CarPlay Ultra moves beyond basic infotainment mirroring to provide a comprehensive in-car experience. It extends iPhone’s functionality to all of the driver’s screens, including the instrument cluster, displaying real-time information like speed, RPMs, fuel levels, and temperature. Automakers can customize the interface to reflect their brand’s aesthetic and provide personalized experiences for drivers.

“iPhone users love CarPlay, and it has transformed how people connect with their vehicles. With CarPlay Ultra, together with automakers, we are reimagining the in-car experience, making it even more unified and consistent,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “This next generation of CarPlay gives drivers a smarter, safer way to use their iPhone in the car, while deeply integrating with the car’s systems and showcasing the unique look and feel of each automaker.”

Key features of CarPlay Ultra include:

* **Full Screen Integration:** Extends iPhone functionality across all vehicle displays.
* **Customizable Instrument Cluster:** Drivers can choose to display iPhone information (maps, media) alongside vehicle data (tire pressure, ADAS) in the instrument cluster.
* **Unified Controls:** Drivers can manage standard vehicle functions (radio, climate) and advanced features (audio settings, performance modes) directly from CarPlay, using onscreen controls, physical buttons, or Siri.
* **Automaker Branding:** Apple is working closely with automakers to create custom themes that reflect each brand’s design language.
* **Privacy:** As with standard CarPlay, iPhone’s rigorous privacy measures apply to CarPlay Ultra.

Several other automakers, including Hyundai, Kia, and Genesis, have already committed to integrating CarPlay Ultra into their future vehicles.

“Aston Martin is delighted to have collaborated with Apple and to be first to launch CarPlay Ultra,” said Adrian Hallmark, Aston Martin’s CEO. “The integration of CarPlay Ultra is a clear example of the dedication to collaborate with the best companies in the world to bring unique experiences and in-vehicle capabilities to our customers.”

Apple says this launch with Aston Martin is “just the beginning,” with more automaker partnerships and integrations on the horizon.

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