Sat May 10 13:50:00 UTC 2025: **FOR IMMEDIATE RELEASE**

**Alfa Romeo Welcomes Rising Tennis Star Jasmine Paolini as Brand Ambassador**

[City, State] – Alfa Romeo announced today a new partnership with Italian tennis star Jasmine Paolini. The rising tennis player will serve as a brand ambassador, representing Alfa Romeo’s values of elegance, performance, and innovation.

Paolini, known for her tenacity and impressive wins including a WTA 1000 title in Dubai and appearances in the finals of Roland-Garros and Wimbledon in 2024, embodies the spirit of Alfa Romeo. Her recent gold medal win in doubles at the Paris Olympics further cemented her status as a leading figure in Italian sports.

“We are thrilled to welcome Jasmine to the Alfa Romeo family,” said Cristiano Fiorio, Head of Global Marketing and Communications. “Her drive and passion mirror our own commitment to excellence.” Fiorio added that the collaboration aims to inspire a new generation of enthusiasts for both sports and automobiles.

Paolini expressed her excitement about the partnership, highlighting the shared passion for sport and representing Italy on a global stage. She noted the parallels between the precision and innovation in Alfa Romeo vehicles and her own approach to tennis.

The partnership will see Paolini featured in various Alfa Romeo communication initiatives and representing the brand at events worldwide. This collaboration reinforces Alfa Romeo’s longstanding connection with the world of sports, building on previous partnerships with athletes like Jannik Sinner and Antonio Giovinazzi. The brand aims to associate itself with individuals who strive for excellence in their respective fields.

**About Alfa Romeo:**

Since 1910, Alfa Romeo has been synonymous with Italian automotive excellence, boasting a rich history of iconic models, motorsport victories, and technological innovation.

**Contact:**
[Alfa Romeo Communications Contact Name and Information]

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