Thu May 08 20:30:00 UTC 2025: ## Frisco Businesses Boom as ACM Awards Bring Millions to North Texas

**FRISCO, Texas** – The 60th Academy of Country Music Awards are bringing a significant economic boost to Frisco, Texas. The event, held at The Ford Center at The Star, is expected to generate an estimated $28 million in economic impact for the city, according to city officials.

Local businesses are experiencing a surge in activity. Dee Lincoln, owner of Dee Lincoln Prime and the recently opened Dee’s Table, reported a significant increase in customers, anticipating serving hundreds before and after the awards ceremony. She noted that events surrounding the ACMs consistently bring substantial revenue to her establishments.

This year’s host, country music legend Reba McEntire, expressed her excitement about the awards being held in Texas, highlighting the strong connection between the state, country music, and its cowboy culture. McEntire, who is hosting the ACMs for the 18th time, thanked her North Texas fans for their decades of support.

The buzz surrounding the event is palpable, with visitors, fans, and stars filling the city, creating a vibrant atmosphere that extends from the main stage to local restaurants and businesses. The ACM Awards’ three-year presence in Texas continues to prove a lucrative and celebrated event for the state.

Read More