Thu May 08 07:30:00 UTC 2025: ## Historic Lebanon Thrives Under New Director’s Leadership

**Lebanon, TN** – Historic Lebanon, a non-profit dedicated to preserving and promoting the city’s historic downtown, is embarking on an ambitious new chapter under the leadership of Executive Director Robyn Willis. Willis, who took the helm in March 2024, is expanding the organization’s focus to include greater support for local businesses while maintaining its commitment to historical preservation.

Willis has restructured Historic Lebanon around four key areas – design, economic vitality, promotion, and organization – establishing committees to oversee each. This strategic shift marks a move beyond traditional preservation efforts to actively bolster the approximately 200 businesses in the historic districts.

Key initiatives for the coming year include:

* **Main Street Business Training:** Quarterly training sessions (both online and in-person) will address business owners’ needs, covering topics such as social media marketing, accounting, and general business management.
* **Façade and Awning Grant Program:** A new grant program will provide financial assistance to businesses seeking to improve their storefront curb appeal. Applications are open to all businesses within the designated historic districts.
* **Enhanced Social Media Presence:** Historic Lebanon will leverage social media to promote local businesses and events.

Willis highlighted the significant investment in downtown Lebanon over the past decade – exceeding $25 million from business owners, building owners, and the City of Lebanon – creating a vibrant and attractive community. She praised the ongoing restoration of Pickett Chapel as an example of the community’s dedication to preserving its heritage.

Mallory Jennings, owner of Demeter’s Common, lauded Willis’s work in her first year, noting her success in filling the shoes of her predecessor, Kim Parks. Historic Lebanon will continue its collaborations with the Wilson County Convention and Visitors Bureau, Lebanon Wilson County Chamber of Commerce, Downtown Lebanon Merchants, and the City of Lebanon to support community events like the Lebanon Art Crawl and Rock the Block. These events are slated for earlier dates in 2025.

For more information, visit historiclebanon.com.

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