Wed May 07 12:30:00 UTC 2025: ## TODAY Show Extends Winning Streak Against GMA to 90 Weeks

**NEW YORK, May 6, 2025** – NBC’s *TODAY* show continued its dominance in the morning news ratings, securing its 90th consecutive weekly victory over ABC’s *Good Morning America* (GMA) in the key A25-54 demographic. This marks the show’s longest winning streak in over five years.

Not only did *TODAY* maintain its lead, but it also expanded its advantage over GMA compared to the previous week. Across all key demographics, *TODAY* significantly outperformed both GMA and CBS. In the A25-54 demo, *TODAY* averaged 598,000 viewers, beating GMA by 35% and CBS by a substantial 98%. Similar victories were seen in the A18-49 demographic and total viewership.

Season-to-date, *TODAY* has narrowed the total viewer gap with GMA by 91% and boasts more than double GMA’s lead in the crucial A25-54 demographic compared to the previous year. This is *TODAY*’s best start to a season against GMA in eight years.

The show’s digital presence also thrived, with *TODAY* Digital attracting 7 million unique visitors. Overall, *TODAY* reigns supreme as the #1 morning show across all key metrics for the 2024-25 season.

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