Tue May 06 14:30:00 UTC 2025: ## Obama Directs Social Media Campaign for A’ja Wilson’s New Nike Shoe

**COLUMBIA, SC** – Malia Obama, daughter of former President Barack Obama, has directed a pair of social media videos promoting WNBA star A’ja Wilson’s new signature Nike shoe, the A’One, launching May 6th. The videos, released ahead of the shoe’s debut, showcase Wilson’s personality and connection to her South Carolina roots.

One video features a charming interaction between Wilson and a young girl teaching her a playful song celebrating the basketball star’s achievements. The second video is an interview with Wilson at Big T’s Bar-B-Que in Columbia, where she reminisces about her upbringing and successful career, including her NCAA championship with the South Carolina Gamecocks.

Wilson expressed her excitement about the shoe launch, stating that seeing young people embrace her brand and legacy is a deeply fulfilling moment. The campaign further highlights Obama’s growing career in filmmaking, following her recent success at the Deauville American Film Festival with her directorial debut, “The Heart.” This collaboration with Nike marks another significant step in her journey.

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