Sun May 04 03:40:00 UTC 2025: ## LA-Based OBB Media Expands to New York, Promotes Three to Senior Roles
**NEW YORK, NY –** OBB Media, the Los Angeles-based production company behind notable projects like *A Nonsense Christmas with Sabrina Carpenter* and *Mountain Queen: The Summits of Lhakpa Sherpa*, is expanding its operations to New York City. The company, co-founded by Michael D. Ratner and his brother Scott, will establish offices in Manhattan’s Union Square neighborhood.
The expansion comes alongside the promotion of three key staffers – Elias Tanner, Kfir Goldberg, and Simone Spira – to senior executive roles, overseeing projects in both LA and NYC. These promotions reflect OBB Media’s growth and ambition in the expanding entertainment and branded content markets.
OBB Media, known for its diverse portfolio ranging from original programming to branded content produced through its subsidiary Bolded, has seen significant success. Bolded’s work with brands like Old Spice, rhode, and Allbirds has generated over 3 billion views across various platforms. The company also undertakes more traditional advertising campaigns, as evidenced by its recent work with Dick’s Sporting Goods.
The Ratner brothers’ experience in the entertainment industry, including their father Hank Ratner’s tenure at MSG and AMC Networks, undoubtedly contributes to the company’s success. OBB Media’s move to New York signals its commitment to further growth and expansion in the competitive East Coast market.
First Piper 