Thu May 01 17:53:52 UTC 2025: ## YouTube Invests ₹850 Crore in India’s Creator Economy

**Mumbai, May 2, 2025** – YouTube is investing ₹850 crore to boost India’s burgeoning creator economy, CEO Neal Mohan announced at the WAVES summit yesterday. Mohan highlighted the significant growth of Indian YouTube channels, with over 15,000 boasting more than a million subscribers each. He emphasized India’s transition from a leading producer of music and film to a global creator nation, a sentiment echoed by Adobe CEO Shantanu Narayen.

Narayen lauded India’s emergence as a “global hub of creativity,” citing over 100 million content creators and 500 million OTT consumers. He described the country as “the world’s next creative superpower” and showcased Adobe’s Firefly AI models. The announcement underscores the immense potential of India’s digital content landscape and its growing influence on the global stage. Global creators Mark Rober and Gautami Kawale also participated, discussing the global appeal of culturally rooted regional Indian content and the power of AI-enabled localization in expanding reach.

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