Wed Apr 30 03:50:00 UTC 2025: ## Akshaya Tritiya: Auspicious Day for Gold Investments, Prices Predicted to Soar

**New Delhi, April 30:** Akshaya Tritiya, an auspicious Hindu festival celebrated today, marks the beginning of the Treta Yuga and is considered an exceptionally propitious day for new beginnings and investments. The festival, also known as “Chiranjeevi Tritiya,” commemorates the birth of Lord Parshuram, a Chiranjeevi (immortal being), and the appointment of Kubera as the treasurer of the Gods. Legend also states that on this day, Lord Surya gifted Yudhishthira an inexhaustible vessel of rice.

This confluence of auspicious events has led to a long-standing tradition of purchasing gold on Akshaya Tritiya. Hindu scriptures consider gold a sacred and eternally valuable metal, believing that gold purchased on this day brings prosperity and never diminishes. Texts recommend purchasing gold from the north or east directions before sunset.

Driven by geopolitical tensions and rising investments in Gold ETFs, gold demand is experiencing a surge. Ajay Keedia, Director of Keedia Advisory, predicts gold prices could reach ₹1.05 lakh per 10 grams by the next Akshaya Tritiya.

The article highlights three primary investment avenues:

* **Gold ETFs:** These exchange-traded funds offer a convenient way to invest in gold, mirroring spot gold prices and requiring a Demat account.
* **Digital Gold:** Investing in digital gold through payment apps like Paytm, PhonePe, and Google Pay provides accessible and flexible options, even allowing for investments as small as ₹1.
* **Physical Gold:** While purchasing gold biscuits or coins is an option, the article cautions against buying jewelry due to making charges and GST, and the fact that it’s not always pure 24-carat gold.

The article concludes by briefly touching upon the historical and cultural significance of gold in human civilization, reinforcing its enduring appeal and investment value, particularly on Akshaya Tritiya.

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