Tue Apr 29 11:30:00 UTC 2025: ## Yahoo Updates Cookie and Data Policy, Offers Users More Control

**Sunnyvale, CA –** Yahoo announced today an update to its cookie and personal data usage policy, giving users greater control over how their information is handled. The company, encompassing brands like Yahoo and AOL, as well as its Yahoo Advertising service, is clarifying its practices regarding the use of cookies and personal data for targeted advertising and other purposes.

Users are now presented with clear options: they can accept the use of cookies and data for these purposes, customize their settings to select specific preferences, or reject all such usage. This choice can be modified at any time via links accessible within Yahoo’s sites and apps.

Yahoo encourages users to review its updated privacy and cookie policies for detailed information on data handling practices. The company emphasizes user control and transparency in its approach to data privacy.

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