Sun Apr 20 02:50:00 UTC 2025: ## Bengals QB Joe Burrow Embraces Internet Fame, Focuses on Self-Improvement

**Cincinnati, OH** – Cincinnati Bengals quarterback Joe Burrow is embracing his newfound internet fame, admitting that while he doesn’t dwell on it, the attention is “nice.” In an interview with PEOPLE, Burrow discussed the recent surge in his popularity, acknowledging the shift in public perception over the last couple of years. He attributes the change to the internet and expresses amusement at his “heartthrob” status.

Beyond the online adoration, Burrow shared details about his offseason activities, revealing a surprising interest in physics and science podcasts. He cited Lex Fridman and David Kipping as favorites, showcasing a side beyond the football field.

The quarterback also discussed his involvement with BODYARMOR’s new “Choose Better” campaign, highlighting the diverse group of athlete ambassadors, including WNBA star Sabrina Ionescu and NHL player Connor McDavid. Burrow emphasized the campaign’s alignment with his personal philosophy of continuous self-improvement, a sentiment particularly relevant after the Bengals’ disappointing playoff miss. He stated that the team is focused on improving for the upcoming season, mirroring the campaign’s message.

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