Fri Apr 18 10:50:00 UTC 2025: ## Tennis Star Ben Shelton Serves Up New Thorne Campaign

**Munich, Germany** – Rising tennis star Ben Shelton (world No. 15) has been announced as the face of Thorne’s new on-the-go Sports Performance product line. The 22-year-old, a long-time user of Thorne’s health and wellness products, will feature in a nationwide campaign running through June.

The campaign, created by Frosty and directed by Grammy-winner Jack Begert, showcases Shelton during training, matches, and recovery, highlighting the effectiveness of Thorne’s NSF-Certified for Sport supplements. The new line includes electrolytes in three flavors, including Shelton’s favorite, Watermelon.

“As an athlete, personal performance is always my top priority,” Shelton stated. “I’ve been a long-time user and fan of Thorne, trusting their products as I prepare, perform and recover at the highest level.”

Thorne, a company specializing in science-backed performance solutions since 1984, boasts a roster of elite athletes among its users. The partnership with Shelton represents a natural fit, given his existing reliance on their products and commitment to peak performance. Shelton is currently competing in the BMW Open in Munich, having advanced to the quarterfinals.

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