Tue Apr 15 08:30:00 UTC 2025: ## China’s Slump, Not US Tariffs, Sends LVMH Sales Plunging
**PARIS** – Luxury giant LVMH Moët Hennessy Louis Vuitton reported unexpectedly weak first-quarter results, sending shockwaves through the industry. While analysts had anticipated concerns over potential US tariffs to impact the company, it was a dramatic slump in the Chinese market that proved to be the main culprit.
LVMH revealed an 11% drop in Asian sales (excluding Japan), significantly impacting overall organic sales growth, which fell 3% for the quarter. The company attributed the decline in part to a decrease in Chinese tourism to Japan.
The disappointing figures highlight the increasing vulnerability of luxury brands to shifts in the Chinese consumer market, overshadowing earlier anxieties about the potential impact of US tariffs. The results also place LVMH in a statistical tie for the world’s largest luxury goods company.
First Piper 