Mon Apr 14 04:10:00 UTC 2025: ## LeBron James Becomes First Male Barbie “Kenbassador” in Groundbreaking Collaboration

**Los Angeles, CA** – In a surprising and highly anticipated announcement, Mattel has unveiled a meticulously detailed LeBron James Barbie Signature Kenbassador doll, marking the first time a male athlete has been immortalized as a Ken doll. The collaboration with the NBA superstar also benefits his LeBron James Family Foundation.

The doll, priced at $75, features an array of details reflecting James’ signature style, including his “I Promise” wristband, iconic fanny pack, We Are Family shirt (a nod to his foundation), Nike Terminator High sneakers, Beats headphones, a watch, and a varsity jacket adorned with patches commemorating key moments in his career. Even James’ height, beard, tattoos, and facial expression were meticulously recreated, resulting in a doll standing a full inch taller than a standard Ken.

“Partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor,” James stated. “It’s vital for young people to have positive figures to look up to.”

The collaboration extends beyond the doll itself. Mattel will donate to the LeBron James Family Foundation, which supports families in Akron, Ohio, through education, housing, and job training. Furthermore, for every doll sold at Target between April 14th and 19th, a copy of James’ children’s book, “I Am More Than,” will be donated to Save the Children.

Michele Campbell, executive director of the LeBron James Family Foundation, emphasized the significance of the project, stating, “This is so much more than a doll. It represents the reality that a kid from anywhere can make a difference.”

The LeBron James Kenbassador doll will be available at major retailers starting April 14th. Early reactions on social media have been overwhelmingly positive, with fans praising the doll’s accuracy and celebrating this unique collaboration.

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