Thu Apr 03 09:07:07 UTC 2025: ## Arunachal Pradesh Unveils New Brand Identity to Boost Global Tourism

**New Delhi, India –** Arunachal Pradesh, a northeastern Indian state known for its stunning landscapes and rich culture, has launched a comprehensive new tourism policy and brand identity aimed at establishing itself as a leading global travel destination. The initiative, announced by Tourism Minister Pasang Dorjee Sona at the Shangri-La Eros Hotel in New Delhi, features the tagline “Arunachal: Beyond Myths and Mountains.”

The new policy prioritizes sustainable tourism and community empowerment, focusing on preserving the state’s unique biodiversity and tribal heritage. A new logo, depicting turquoise mountains and an orange sunrise arc, symbolizes Arunachal Pradesh as the “Land of the Dawn-lit Mountains.”

Tourism Director Manjunath R highlighted the state’s untouched beauty, emphasizing the rebranding as an invitation to experience an unexplored side of India. The policy promotes a variety of experiential tourism sectors, including farm tourism, wine tourism, wellness and spiritual tourism, adventure tourism, film tourism, ecotourism, tribal tourism, MICE tourism, and border tourism.

To support this ambitious vision, the government will invest heavily in capacity building and skill development. Training programs, in collaboration with the Indian Institute of Tourism and Travel Management (IITTM) and the Institute of Hotel Management (IHM), will address skill gaps and provide training for small businesses and local guides.

Furthermore, the policy includes measures to attract investors, with the establishment of district-level land banks and a dedicated tourism facilitation cell to streamline project approvals. This cell will act as a one-stop shop for investor information and support.

The announcement comes on the heels of a remarkable surge in tourism in 2023, with a 300% increase in foreign tourist arrivals and a 368.91% rise in domestic visitors, reaching 1.04 million. Minister Sona urged attendees to experience Arunachal Pradesh firsthand and share its beauty with the world.

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