Tue Apr 01 13:38:26 UTC 2025: ## Soaring Temperatures in Salem Drive Up Demand for Earthen Water Pots

**Salem, Tamil Nadu, April 1, 2025** – A heatwave gripping Salem district in Tamil Nadu has led to a surge in demand for traditional earthen water pots, causing prices to rise. Temperatures have consistently climbed over the past three weeks, reaching 40 degrees Celsius last week, prompting residents to seek refuge indoors and alternative cooling methods.

With doctors advising against consuming refrigerated water during the hottest parts of the day, earthen pots, which naturally cool water, have become highly sought after. This increased demand is benefiting approximately 100 stores across the district, particularly in areas like Kumarasamipatti, Shevapet, Kitchipalayam, and Alagapuram.

Traders report sourcing the pots from various locations including Kanjanaickenpatti in Salem, as well as Dharmapuri and Manamadurai. Due to a decline in local production, imports from Andhra Pradesh, Gujarat, and Kerala have also increased. The pots are available in sizes ranging from 5 to 18 liters.

V. Karthick, a trader in Kumarasamipatti, noted a significant sales increase since March 15th, selling 10 to 20 pots daily. He attributes this partly to political parties and volunteers setting up “Thaneer Pandhals” (water and buttermilk stalls) using the earthen pots. Prices have also risen, from ₹200-₹600 last year to ₹250-₹700 currently, with further increases anticipated as temperatures continue to rise.

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