Mon Mar 31 07:36:06 UTC 2025: ## Tamil Nadu’s Gen Z Fuels Surge in Summer Travel Bookings

**Chennai, March 31, 2025** – Travel agencies across Tamil Nadu are reporting a significant upswing in bookings for the upcoming summer travel season, driven largely by Gen Z travelers (aged 13-27). This demographic is proving to be a key market, prioritizing curated experiences over quick getaways, with an average booking value of ₹2 lakh.

According to Hari Ganapathy, co-founder of Pickyourtrail, Gen Z travelers are exhibiting a strong preference for international destinations offering a blend of relaxation and adventure. They are also meticulous planners, booking trips an average of 42 days in advance. Easy visa access to countries like Sri Lanka, Bhutan, Malaysia, and others has further fueled this trend.

Thomas Cook India Limited confirms the surge in demand from the Tamil Nadu market for April-June, with strong interest from families, millennials, and solo travelers. The availability of easy payment options, such as BNPL services, is also contributing to the rise in bookings, according to Swaminathan Subramanian of Exoticamp Adventures. He notes a significant increase in young families seeking school holiday escapes and young professionals taking advantage of long weekends.

SOTC Travel Limited highlights the popularity of spiritual tourism combined with adventure activities among Tamil Nadu’s millennials and Gen Z. Escorted group tours to destinations like Switzerland, France, Italy, and newer options such as Azerbaijan and Georgia are also in high demand. Domestically, Kashmir, with its Tulip Festival and improved accessibility, and traditional favorites like Kodai, Ooty, and Munnar remain popular choices.

The Maldives and Bali top Gen Z’s preferred destinations, reflecting a penchant for tropical getaways. However, their interest also extends to vibrant city destinations like Dubai and Singapore, demonstrating a diverse range of travel preferences within this demographic. The overall trend points to a significant boost for the Tamil Nadu tourism sector, driven by the spending power and adventurous spirit of its young travelers.

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