Mon Mar 24 14:00:00 UTC 2025: ## UFC and Parimatch Expand Partnership to Asia
**Las Vegas, NV (NewsVoir)** – The Ultimate Fighting Championship (UFC) and international iGaming brand Parimatch have announced a new marketing partnership making Parimatch the UFC’s Official Sportsbook and Betting Partner in Asia. The partnership, beginning with UFC FIGHT NIGHT: EDWARDS vs. BRADY on March 22nd, will see Parimatch branding integrated into UFC events, including the Octagon. Joint marketing initiatives, including original content distributed across UFC’s Asian digital and social channels, are also planned. This expands on an existing global partnership between the two organizations. UFC executives highlighted the importance of Parimatch’s support for the “Road to UFC” tournament, which aims to develop local Asian talent. Parimatch owner Sergei Portnov expressed excitement about this new phase of their collaboration.
First Piper 