Mon Mar 24 14:00:00 UTC 2025: ## NetBet Becomes Official UFC Betting Partner Across Europe
**London, UK – March 1, 2025** – NetBet has signed a major deal to become the official sportsbook and betting partner of the Ultimate Fighting Championship (UFC) in the UK, Ireland, Greece, Italy, and Romania. The partnership, which kicks off with UFC Fight Night: Edwards v Brady on March 22nd in London, will see NetBet’s branding featured prominently within the Octagon during international broadcasts and across UFC’s digital and social media channels.
“This is a fantastic opportunity to partner with such a reputable brand as NetBet, which already boasts a strong UFC following,” said Nicholas Smith, TKO head of international business. Marcel Prioteasa, CEO at NetBet, expressed similar enthusiasm, highlighting the synergy between the adrenaline-fueled nature of UFC and NetBet’s commitment to providing an elite betting experience. He emphasized the partnership’s role in connecting fans closer to the action as NetBet prepares for a significant year in 2025. The deal underscores UFC’s continued expansion in European markets and NetBet’s ambition to strengthen its position within the sports betting industry.
First Piper 