Mon Mar 17 10:01:08 UTC 2025: **Chennai-Based Unifi Asset Management Aims for Niche in Mutual Fund Market**
CHENNAI, March 17, 2025 – Unifi Asset Management Private Limited, a new entrant in India’s mutual fund market, announced plans to launch only three funds over the next five years, focusing on a unique segment of investors. The firm, founded by K. Sarath Reddy, believes this targeted approach will allow them to deliver superior service.
Their strategy focuses on the “mass affluent” – individuals earning and paying significant taxes but not yet wealthy enough for high-net-worth individual (HNWI) portfolio management schemes. Unifi aims to differentiate itself through exceptional service, hoping to significantly increase long-term investment retention. A SEBI report showing only 3% of mutual fund units remaining invested for over five years serves as a benchmark for their ambitious goal of achieving a 25% retention rate.
Unifi has already launched its first fund, the Unifi Dynamic Asset Allocation Fund, focused on fixed income. A flexi-cap equity fund is planned for May, followed by a hybrid equity/fixed income fund in June. The company views the current market volatility as an opportune time to enter the market, citing depressed valuations. The launch event also featured addresses from M. Damodaran, former SEBI chairman, and Kishore Mahbubani, former president of the United Nations Security Council.
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