Mon Mar 17 12:30:00 UTC 2025: ## Hong Kong Tycoon Li Ka-shing’s Son, Li Zhaoji (“Four Uncle”), Built Real Estate Empire Through shrewd Strategies and Market Timing

**HONG KONG** – Li Zhaoji, better known as “Four Uncle,” built his real estate empire, Henderson Land Development, through astute business acumen and a keen understanding of Hong Kong’s post-war housing market. While his family’s gold and silver business in Guangdong provided early entrepreneurial experience, Li’s journey to success began in 1948 when he moved to Hong Kong, initially working in manufacturing and import/export.

Observing the intense demand for public housing following the war, Li recognized the critical need for private residential development. In 1963, he co-founded Sun Hung Kai Properties with prominent businessmen, forming the famed “Three Musketeers.” While his partners faced challenges leading to one’s departure, Li capitalized on market downturns, particularly the 1967 riots and subsequent land price drops, strategically acquiring land and building smaller homes.

After the “Three Musketeers” dissolved in 1973, Li established Henderson Land, further solidifying his position in the market. Significant projects like the Sha Tin First City (in collaboration with other developers) showcased his development expertise. Henderson Land’s success continued through major events like the 1987 stock market crash and the 1989 Tiananmen Square protests. Li’s proactive approach, particularly during market lows, is evidenced by his aggressive acquisition of land rights and old buildings.

Henderson Land’s involvement in iconic projects like the International Finance Centre (IFC) solidified its status as a major player. However, Li’s ingenuity extended beyond development, evident in innovative sales strategies that addressed market fluctuations. During the 1998 Asian financial crisis, Henderson Land’s “20% price drop guarantee” and a Coca-Cola promotional campaign boosted buyer confidence. Similar inventive schemes, such as the “guaranteed buy-back” and “rental yield guarantee” programs, consistently ensured sales during difficult periods.

Li Zhaoji’s success is attributed to his impeccable timing in land acquisition and building development, coupled with his imaginative marketing strategies. Today, Henderson Land remains one of Hong Kong’s leading real estate companies, a testament to Li’s enduring legacy.

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