Sat Mar 15 12:30:00 UTC 2025: ## 315 Gala Exposes Consumer Scams, Aims to Boost Consumer Confidence
**BEIJING** – China Central Television (CCTV) will broadcast its 35th annual “3·15” Gala tonight at 8 PM on CCTV Finance Channel, focusing on “Building Integrity and Boosting Consumption.” The gala, a highly anticipated consumer rights program, aims to protect consumer rights, uphold justice, and improve the consumer environment.
This year’s event will investigate illegal activities harming consumers across various sectors, including food safety, public safety, financial security, and the digital economy. Director Zhang Qiang revealed that the gala will expose consumer traps and illegal infringements, such as illegal food additives, the illegal resale of refurbished consumer goods, and companies stealing personal data online. New types of financial scams will also be highlighted.
The gala promises a visually stunning presentation, with stage designs ranging from grand marble sculptures to realistic kitchen settings, reflecting the diverse themes explored. The production aims to showcase a sense of justice and order through dynamic stage elements.
The gala will be simulcast across CCTV Finance Channel’s new media platforms, including Youku and other online channels. Organizers emphasize their commitment to objectively reflecting consumer concerns and working towards practical solutions.
First Piper 