Fri Mar 14 09:40:00 UTC 2025: **Southwest Airlines Ends Era of “Bags Fly Free,” to Charge for Checked Bags**
Dallas, TX – In a dramatic shift from its long-standing policy, Southwest Airlines announced Tuesday it will begin charging for checked bags starting May 28th. The move marks the end of the airline’s iconic “Bags Fly Free” slogan, a cornerstone of its brand for nearly 60 years.
While the exact fee structure remains undisclosed, the change is expected to significantly boost Southwest’s profitability. The airline carries two to three times more checked bags than its competitors, making it a substantial revenue opportunity. Exceptions will be made for A-List members, Southwest credit card holders, and those traveling on business fares.
CEO Bob Jordan justified the decision, citing the need to improve profitability and compete more effectively. He acknowledged that the “Bags Fly Free” policy was a major draw for customers, but explained that data from third-party booking sites indicated price often superseded baggage policies in customer choices. The recent hiring of executives from airlines with baggage fees also influenced the decision.
The announcement was met with mixed reactions. While Southwest’s stock soared over 6% following the news, competitors like Delta and United expressed optimism, anticipating a shift in customer loyalty and market share. Analysts remain cautiously optimistic, predicting minimal customer loss if Southwest maintains competitive pricing.
This change is one of several recent overhauls at Southwest, including the introduction of assigned seating, premium seats, and red-eye flights, all aimed at improving profitability and attracting a wider customer base. The airline also recently implemented layoffs and announced the launch of basic economy fares. These moves follow a significant investment by Elliott Investment Management, pushing for operational changes and increased profitability.
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